No better way to start off 2019 than discussing the latest insights from the world of digital pharma. At Digital Pharma Advances Conference, we’ll be doing just that – speaking digital and nothing but digital within the two full days of dynamic discussions are for the insight-avid participants.

Multichannel journey through 2018 has been long and versatile, and the places it’s taken us this time are truly astonishing. But you must have noticed it as well: something’s different about multichannel content this year, but just can’t pin it down what exactly? We’re here for that.

When was the last time pharma marketing could afford just promoting a product? Multichannel communication, customer centricity, HCP engagement and education… think batches and bundles of digital content that is supposed to bring that value to the audience. How to ensure the projects on its creation are successful?

The term “creativity” isn’t meant to simply exist or be a “side effect” of your strategy, but vice versa – it should become the essence. As pharma is well and truly “within” digital era why not to add a portion of creativity as a supplement to make your marketing strategy thrive.

So you are in charge of engaging gastroenterologists with your brand? This area is a big deal. Not just because of the responsibility that comes with treating conditions like IBD – but also because these specialists have their own requirements.