So for a number of reasons, your old Content Management System (CMS) turned out to be a production-killer, an energy-waster or even both. So you made this plausible decision – moving on to a different one, a seamless interactive work-of-tech-art. Easier said then done – there are a couple of things you always have to consider.

Today’s technologies have recently allowed to convert existing promotional materials in PDF to the interactive HTML format used in pharma eDetailing presentations on CLM. Here’s what a brand/product manager must know about the technology already, and what to expect in terms of lowered costs.

What are those main goals concerning multichannel approach? Do you want to target multiple audiences and regions keeping your brand identity or message different TA with personalized messages easily? If so, you have a chance to elevate your marketing digital excellence without additional workload.

What does it take to make an effective eDetailing? A sufficient budget? A strong creative team? Or simply lots of versatile slides? The answer is far more complicated than we would wish it do be, and – you guessed it – a mix of it all.

A boring email a day will keep the doctor away, as this saying probably goes for pharma marketers. What makes an HCP really listen to your marketing message? Is it the wow-effect? Variety of channels? Availability? Repetition? As a matter of fact, it’s all of the above and it’s called multichannel engagement.