The three of them will hardly ever meet, save for a pure coincidence. Yet, if it happened, the whole pharma marketing thing might become easier for a moment. We are talking about the pharma representative, the physician and the end consumer – the patient. So, if you’re in pharma, how do you close that marketing loop? Where do you get all those three people together? The answer is simple: everywhere at a time.

Med reps worldwide are experiencing enormous pressure. Instead of the 6 minutes they typically had for the entire call in the past, hardly anyone will grant them more than three. During that time, they have to make a presentation, provide accurate data, collect KPIs, and build a valuable customer relationship. The webinar focuses on how to use technological means for optimal face-to-face interaction.