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Face-to-face calls with med reps are much less effective than they used to be?
No surprise, according to a study from CMI/Compas, almost half of the HCPs restrict visits from medical representatives in one way or another. But don’t worry, you can always try alternate routes.

The three of them will hardly ever meet, save for a pure coincidence. Yet, if it happened, the whole pharma marketing thing might become easier for a moment. We are talking about the pharma representative, the physician and the end consumer – the patient. So, if you’re in pharma, how do you close that marketing loop? Where do you get all those three people together? The answer is simple: everywhere at a time.

Med reps worldwide are experiencing enormous pressure. Instead of the 6 minutes they typically had for the entire call in the past, hardly anyone will grant them more than three. During that time, they have to make a presentation, provide accurate data, collect KPIs, and build a valuable customer relationship. The webinar focuses on how to use technological means for optimal face-to-face interaction.