All Day
Be among those who understand what’s going on in global pharma; be one of those who shape global pharma. Gain access to the industry’s elites by learning how to apply patient centricity, digital innovations and strategic excellence.
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Discover Europe’s annual forum for senior pharma procurement innovators, learn new cutting-edge strategies to achieve digital capability, discover how to leverage technology to improve business intelligence.
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Face-to-face calls with med reps are much less effective than they used to be?
No surprise, according to a study from CMI/Compas, almost half of the HCPs restrict visits from medical representatives in one way or another. But don’t worry, you can always try alternate routes.
16:00
The three of them will hardly ever meet, save for a pure coincidence. Yet, if it happened, the whole pharma marketing thing might become easier for a moment. We are talking about the pharma representative, the physician and the end consumer – the patient. So, if you’re in pharma, how do you close that marketing loop? Where do you get all those three people together? The answer is simple: everywhere at a time.
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Med reps worldwide are experiencing enormous pressure. Instead of the 6 minutes they typically had for the entire call in the past, hardly anyone will grant them more than three. During that time, they have to make a presentation, provide accurate data, collect KPIs, and build a valuable customer relationship. The webinar focuses on how to use technological means for optimal face-to-face interaction.
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