Congress participation is more complex and costly than ever, yet it remains crucial for brand positioning. Ensuring effective HCP engagement remains a constant priority, complicated by the need to manage post-congress follow-ups and accurately track ROI. These ongoing hurdles demand innovative solutions to maximize the value of congress participation while optimizing resources and enhancing HCP relationships. 

Speakers will break down these challenges, provide actionable solutions to transform your congress approach, and much more:

HCP identification and consent capture best practices; 

Tailoring content to individual HCP preferences efficiently; 

Strategies for meaningful post-congress engagement; 

Techniques to slash costs while boosting effectiveness.