As the lifecycle of digital content is gradually but perpetually decreasing, how should an agency keep up with the avalanche of requirements saddled by its numerous life science customers?
A creative agency of today has to juggle rich content, split-second localization, low costs, availability of modification anytime, and so on and so forth… Does this mean that a creative agency of tomorrow has to learn how to stop juggling and simply do it all at once with a wave of a magic wand? Well, in a way – this is where the future of producing digital content lies. Except that the wand is rather a platform where all the magic of smooth review, localization, approval and publishing happens.
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