Right now, you might be killing one of the channels in your strategy without even realizing it. Digitalized engagement – especially in life sciences and pharma – has an innate tendency to fall victim to “copypaste content”.
On the other end of the spectrum, even if there are whole bundles of digital assets, there is still much to do. A savvy marketer will manage not just content, but also experiences. The ability to do this is (deservedly) considered a high-level skill, and is rewarded by the audiences’ attention.
The absolute necessary basis for this multichannel content excellence is nothing “mystical”. Join the free webinar on Thursday, June 21st, 4:00 PM – 4:30 PM CEST, to hear experts sharing their insights on the following:
- How to avoid pharma content that “just is” and generate content that converts;
- What to look at when choosing digital assets management tactics;
- Where to look to make sure the strategy is coherent.
You can follow this link to take part in the discussion, or use the form below to see which of the tips presented you can use straight away.