eyeforpharma 9th Annual Marketing and Customer Innovation Europe15/10/2019 - 16/10/2019 | SEE ON WEBSITE
Meet Viseven team at eyeforpharma 9th Annual Marketing and Customer Innovation Europe
Pharma marketing’s staple event – something no less than this can be said about many a conference bearing the eyeforpharma name.
As such, this year’s Marketing and Customer Innovation Europe to be held in Novotel London West Hotel in October, is dedicated to stringent issues faced by the entire life sciences marketing community –and addressed in quite different ways.
Collaborative nature of CX advances is in focus this time. No matter how hard you digitalize the old workflows and paradigms, digital strategy only yields fantastic results when there is a cultural shift.
Providing for the real multichannel communication, establishing the basics of new-era approach, setting up the culture of partnership – these have become game-changers for the early adopters – and unavoidables for everyone rest in the industry.
The event is about success stories that will be presented in first person. More than 45 speakers from leading life sciences companies, including Novo Nordisk, Takeda, Janssen, UCB, Sanofi, Roche, Pfizer and Novartis, will present. Overall, about 250 pharma executives working in Marketing, Digital, CX, IT/CRM and Business Partnership/Technology, are expected to attend.
A special feature of this event is its being oriented towards tangibility. Over 15 practical case studies are to be revealed and discussed, providing priceless insight into the new digital thinking that already bears fruit.
A Gold sponsor to the event, Viseven Group is to present the recent breakthrough in life sciences multichannel content production – the one which, although still mysterious to many, is being adopted by a number of industry leaders.
Modular content is now a thing, allowing pharma marketing to transcend channel boundaries, reach new levels of consistency and quality, and implement approved changes across the bulk of promotional materials at once. Viseven specialists will be presenting the how-to at the dedicated booth, so don’t hesitate to see how easily genuine multichannel can be built!
Organizers themselves suggest viewing the range of questions to be discussed as falling into several major interconnected categories:
- Collaborate or die! – how proper workflows without silos – now a must – can provide further benefits
- Brand obsessed – why real value and communication lies in the plane above separate brands, and what to do
- Digital transformation needs a cultural revolution – how to turn the affiliates into enthusiastic adopters
- Harness big data – building precise personalization with insights
- Achieve customer centricity – the WHY behind the digital
- Real-life technological innovation – the pragmatic approach to the wonders of digital.
The full agenda is currently available on the event website.
The 4-star Novotel London West, with its 630 spacious rooms and 33 spaces for events and meetings, is one chiefly dedicated to business activity – and known for the characteristic modern laconic elegance.
The event organizers recommend to use the discount rate provided to you after your registration for eyeforpharma is confirmed.
The hotel is not too far from Harrods and Kensington Gardens. The amenities offered include 24/7 in-room dining, laundry service, wireless internet and many more to make your stay not only productive but as comfortable as it can be.