Digital Pharma Innovation Week26/10/2020 - 30/10/2020 | See on the website
Experience the fierce power of the innovative digital expertise at the premier marketing event for Life Sciences – Digital Pharma Innovation Week. A productive prime of 2020, where 3,000 + marketing thought leaders are going to share their vision on the advanced development of digital strategy in the pharma industry.
Digital Pharma Innovation Week finally lifts the veil on the pace of omnichannel transformation in pharma and the unique challenges digital marketers face in our unprecedented times. To get the most out of the event, the program revolves around case studies and practical sessions across five main topic areas — HCP, Patient Solutions, Analytics, Omnichannel Engagement and Media.
For Viseven, #DPI week is the time to define our approach to digital innovation in life sciences and share our best practices in omnichannel marketing! Meet our keynote speaker, Chief Marketing & Innovation Officer, Marie Mistral Fruit, at our virtual booth and dive deep in an Omnichannel Engagement Day on October 29.
During the session: “Content is King: Best Practices for Creating Relevant Content Across Channels”, at 1:00 PM EST, you will learn how to:
• Stand out from the clutter of busy marketing by creating relevant, engaging content
• Optimize content by using data analytics to inform decision-making across channels
• Develop processes for efficiently customizing content to each customer and outlet