Digital Marketing Days in Warsaw

Consolidation of company`s efforts for successful implementation of digital marketing strategies

19th February 2016

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Why attend

We are glad to present you the training program “Digital Marketing Days”, with experts` seminars, trainings and practical workshops all over the world. Our goal is to help pharmaceutical companies to reach a fundamentally new level of customer`s communication, expand market vision and find new opportunities.

Previous practical trainings in Kiev and Almaty gathered more than one hundred industry minds from life science and demonstrated high interest in leveraging digital marketing solutions. These trainings included workshops of engaging interactive presentations creation, with insights to the effective usage on the face-to-face calls and remotely.

We are moving further and announce the next Digital Marketing Days in Warsaw – practical multichannel communication, and open discussion of innovative pharma marketing trends and world learning practices. We will draw your attention to delivering better customer engagement and digital transformation of the organization.

 

 

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Our speakers

Nataliya Andreychuk, CEO at Viseven, CLM expert

Paul McCord, Channel Development Director at Qstream (Dublin) 

Udo Wehkamp, CEO at Amerdis GmbH

Oksana Matvienko, CMO at Viseven

Ruslana Magdych, Pharma CLM Expert at Viseven

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The schedule

9:00 – Registration.

 

9:30 – 11:30 – Session 1:

  • Embedding digital into the corporate DNA - digital as part of the multi-channel mix and integrated strategy in 2016.

Nataliya Andreychuk, CEO at Viseven

  • Advanced learning solutions. Staff training as the driving force of smart internal communication and commercial success.

Paul McCord, Channel Development Director at Qstream.

  • The rise of the data-driven sales manager: from sales rep to customer experience manager

Ruslana Magdych, Pharma CLM Expert at Viseven.

  • Virtual reality as a future cross-platform content network in pharma.

Andriy Koniukh, Business Development Director at Nanobotmodels.

 

11:30 – 12:00 – Coffee-break. Networking.

 

12:00 – 14:30 – Session 2:

  • Reshaping medical product promotion. Keep abreast of innovations.

Udo Wehkamp, CEO at Amerdis.

  • Dive deep into digital: how can pharma benefit from the technology conformity in the pharma-agency ecosystem.

Martin Zupka, CTO at Buy-By-Touch.

  • Insights-driven customer engagement

Dr. Christof Gaenzler, Technical Account Manager at Zephyr Health.

  • Effective multichannel communication, promotion and educational campaigns to HCP – mix of traditional and digital tools.

Magdalena Kaźmierczak, Project Manager at Best Doctor.

  • Patient Centric Strategies – multichannel communication and digital tools in Patients Support Programs.

Mariusz Miękoś, Managing Partner at Best Doctor; Magdalena Dobrzyńska, Project Manager at Best Doctor.

  • Speed up your product diffusion. A new approach to reshape sales targets.

Peter Rupert, CEO at Maven7.

 

14:30 – 15:30 – Business lunch. Networking.

 

15:30 – 17:30 – Session 3:

  • Optimize each channel for an improved F2F and digital user experience throughout the customer journey.

Oksana Matviienko, CMO at Viseven.

  • Hands-on workshop: Better engage with your customers in real time and develop relationships with personalized content and message.

 

17:30 – 18:00 – Closing remarks. Cocktail reception.

 

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The Venue

Regent Warsaw Hotel, Belwederska 23 Av., 00-761, Warsaw, Poland

Regent Warsaw Hotel - is a luxury 5 star hotel, which is situated in the diplomatic area, next to the largest park in Warsaw - Łazienki ParkYou can easily get to Warsaw Chopin Airport and to the city centre.

Enjoy staying in Warsaw and visiting remarkable sightseeing and tourist attractions: National Museums, Palace of Culture and Science, places related to Fryderyk Chopin and other. Walk the historic streets of the city - the Old Town, discovering atmospheric places, alleys, galleries and cosy cafes. 

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