Amplify Your HCPs Engagement Strategy with a Multichannel Rep

15/03/2018 | FREE

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Admit it: at some point(s) when a new communication channel was introduced, we have all thought that maybe this time it would replace an existing one. Several years ago, pharma reps were rumored to become a disappearing type, but even now, only about ½ interactions with HCPs occur without them. What is really happening is not channel substitution but better channel cohesion.

Imagine a super smart med rep. Someone who transcends channels and operates not opposed to, but across and throughout the digital paradigm, bringing human communication into the mix – and actually directing the HCP engagement. This is the figure able to bind together the separate engagement moments and do the real promotion.

Of course, there are immediate questions:

What do you start with to foster this talent in your organization?
Which digital channels stand closest to the reps’ role in the strategy?
How will the HCPs react to the change?

These and other issues will be in the focus of the free webinar on Thursday, March 15^th, at 4 PM (CET). Join in for the discussion and learn about the ways the concept of multichannel reps can be implemented – and contribute to your organization’s success in digital communication!

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