As of today, Latin America is one of the most promising regions for pharmaceutical and healthcare industries. It might as well be one of the luckiest – global pharma is coming to provide engagement, collaborations and beyond-the-pill services right at the moment when the industry’s own digital maturity is being established. LATAM’s healthcare systems will benefit hugely from what pharma has to offer – but only provided the enterprises figure out the key points of true, value-based collaborations.
This is what brings 200+ executives from the world’s leading pharma companies together in Miami. Well-known names in life sciences like Novartis, Takeda, Pfizer, Teva, Roche, Biogen, GSK and many others – but also Microsoft and AWS – will discuss and share the fine details of aligning healthcare transformations in LATAM with the value of doctor – patient – pharma interactions. The focus? Using everything the industry has in stock, including digital tech, to establish long-term bonds grounded in trust.
As a provider of digital solutions for pharma communications, Viseven Group is inherently part of this development and will be contributing to the tech side of the event. Our team will present and exhibit the set of solutions for quality pharma content production, the Digital Content Factory, based on eWizard platform. These are successfully used worldwide to create, reuse, adapt and localize global corporate digital assets, facilitating the start of new digital initiatives with speed and efficiency.
Participating in this event means shaping the future of life sciences communications not just in LATAM, but potentially on the global scale. You can register at eyeforpharma via this link and thereby make the first step into this future.
This intense event is to feature several types of discussions on a range of topics from seemingly very different areas. However, the goal and purpose to many of these is ensuring the needed shift from short-term tactics to long-term collaborations in the new pharma reality that is LATAM:
- Plenaries & multi-stakeholder panels: access to innovative medicine, essential points on future collaborations, transforming the preexistent healthcare system without sacrificing the KPIs;
- Commercial excellence and patient centricity: making sense of patient insights and RWD to deliver impeccable end-to-end strategies;
- Multichannel customer-oriented innovations: obtaining a 360°-view of customer preferences to deliver exactly the information needed, exactly when and where needed; reaching a working relationship that involves patients, HCPs and pharma;
- The rep of the future, questions of AI in healthcare, inspirations for reimagining life sciences starting today.
You can find the full agenda for the event on eyeforpharma’s official website.
The Hilton Miami Downtown hotel is well-known for being able to provide all the good things Miami has in one package: convenient placement (quarter an hour’s drive from Miami International Airport) is just the start of the list. The premises are located just several minutes from the Miami port and the beaches, thus offering fresh marine atmosphere for fresh ideas, possibility to escape for an inspired walk or contemplate the Miami port through floor-to-ceiling windows (and visiting it on a whim).
This area of the city is considered an artistic one, with the Adrienne Arsht Center a block away; while the hotel itself provides impeccable service with good Internet connection and numerous amenities one could possibly require for both business and recreational goals.