All the content around us is connected.
So stop thinking channels – think content
and add context within the channel.
Here’s how it works: content is connected by business rules according to country, channel or subject matter. Break down content into smallest possible pieces and reuse them within or across the channels.
So, you create a multichannel module once, but make it omnipresent, existing beyond channels, campaigns, geographies accessible within your DAM with all approved assets.
PUT CONTENT, NOT CHANNELS FIRST
SO HOW TO START CREATING CONNECTED CONTENT?
Build a content model, rewise and split your content to modules, to mix&match them easily. Each module is a combination of assets, like core message, media, supporting text and references) that are approved to be used together.
Changes, edits, and updates that are made to the core fragment can be automatically synchronized across all available items
Create once – publish everywhere – is a new efficient way to manage multichannel content
We split content into flexible independent fragments. This enables to reuse, repurpose, republish content easily, without extra effort, costs, or resources. Now content creation becomes fast and easy: to meet your requirements either with the agency or as a do-it-yourself approach.
Flexible pre-approved fragments to mix and match, creating exactly the content you need. Easily.
- More consistency across brands and channels
- No need to redevelop content for each channel again and again
- Faster MLR: review a fragment once and reuse it anywhere
- Measure the adoption and efficiency of key message across all channels
- Identify and reuse the globally approved fragments for local affiliates
- Fragments are integrated into channel-specific templates automatically without extra manual effort
- Direct integration with DAM (e.g. Veeva Vault PromoMats)
Interested how it works?
Our content delivery model empowers brand managers around the world to gain a helicopter view on global-to-local content creation flow and track the ratio of new development requests vs content reuse, cost per channel, per country as well as saved budgets in total!
Want to be able to easily keep track of the balance between requests for new developments and content reuse?
Contact us and learn more about how Connected Content and its end-to-end delivery model can transform your multichannel marketing strategy!