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24/7 Content Factory: Center of Excellence in India  

center of excellence in india

We are proud to announce the development of our latest business venture – a brand new Center of Excellence which is much more than just a content factory in Jaipur, India. Viseven is a Global Marketing Technology Services Provider for the Life Sciences and Pharma industries with over a decade of experience creating, managing, and providing exceptional services for its clients in many regions around the world. 

The Center of Excellence in India is yet another network affiliate on the long list of Viseven support teams worldwide who deliver and provide consistent and fantastic benefits for pharma and life sciences organizations around the globe. Presently, the organization features specialists who communicate with global clients in more than ten countries, including the United States, Canada, Argentina, France, Spain, Germany, Poland, and Ukraine.

Scaling up Digital Content Factory

The Center of Excellence in India will focus on scaling up the digital factory function, growing the client base, optimizing business processes, and bringing in an economy of scale. Viseven will build an experienced team and drive a wide range of initiatives to optimize performance through the intensive structure of state-of-the-art products and processes. The center will also begin to focus on content management strategy, consulting, real-time analytics, automation, artificial intelligence, agile methodology to improve content efficacy, reach, and efficiency.

“The world connected by digital capacities leaves no space for uncertainty. This global connection is extremely important to building a secure business foundation for future growth. So, having a team around the world where every person has a remarkable vision and understanding of local specifics can boost chances to find our customer no matter where they are on the map. In the past few years, India gained a reputation as a serious player in the global digital market. We are truly looking forward to connecting our approaches, introducing new members to our team and ultimately saving lives by improving communication,” says Viseven CEO Nataliya Andreychuk

Innovation for Life Sciences Companies

With the next-generation innovation, Viseven continues to secure its place as a marketing pioneer working to develop a process that is smart, connected content strategy and delivery center which will bring visionary content delivery and management techniques that will allow the marketing company to improve its services for healthcare and patients. Based on the ingenious concept of “Innovation-in-content delivery” Viseven will work with advanced technology tools and domain experts to achieve and rise value to their customers.

Viseven Digital Content Factory is a comprehensive set of smart solutions based on a single approach to content management across all brands, channels, and markets. The success behind a Content Factory is a creation of a coordinated team of experts able to cover content requests around the clock. Digital solution managers, liaisons, channel and project managers, and many other specialists ensure agile management and extensive digital content production on a global and local level.

“Viseven Digital Content Factory key strength is their ability to run a “follow the sun” approach. Their teams work on the same projects from multiple locations worldwide, which reduces our time to market while providing fast-paced feedback to marketers.” adds Stephane Rochy, Global Delivery Lead at Biogen

Local Teams For Effective Content Management

Viseven enables an innovative governance system with components where a senior specialist is not only provides advice but is also involved in content production. Continuous service with more facilities for workload distribution provides better brand quality and quickly moves the process of content time-to-market, while a single development standard facilitates the exchange and access of materials, data, and tasks. 

Independent and unbiased QA experts minimize the risk of disruption to the content supply chain for users, adding a fresh look to content, fostering transparency and quick reaction.

Local liaison and channel managers work as one single point of contact that operates in place to minimize confusion around the new processes and the coordination with different stakeholders. ​They coordinate workflow from first to last, covering:

  • Compliance
  • Former projects (continuity = consistency)
  • Facilitated localization
  • Channel specifics (not to waste effort on the content not likely to perform)
  • All questions regarding implementation steps, use of the platform and all content types, and how it works.

This flexible engagement model covers the whole process of content production from localization and adaptation, content delivery for medical approval, and publication to content review.  

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